Tech-Inspired Art

The community of Lake Nona has collaborated with internationally renowned artists, JEFRE and Michael Counts, on a public art project that is expected to launch in tandem with the opening of phase one of the Lake Nona Town Center this winter.

Titled “The Beacon,” this six-story installation that was designed by JEFRE is brought to life with video concepts and designs by Michael Counts in partnership with the 3-Legged Dog (3LD) Art and Technology Center. The design was partly inspired by the first stethoscope and includes a 60-foot sculptural steel enclosure that is wrapped with high-definition video projections.

Accompanying this installation is another piece of art called “Code Wall.” Also designed by JEFRE, this 264-foot-long wall adds an outer layer to the Lake Nona Town Center parking structure. It is perforated with binary code and adorned with dichroic glass panels that reflect sunlight and choreographed LED lights. The binary code is illuminated by a dynamic lighting design by Michael Counts and Ryan O’Gara, and when translated, the code spells out the missions and goals of the Lake Nona community including inspire, participate and connect.

The technology and programming that was developed by 3LD allows for full multimedia experiences with music, light, video, interactive elements and performances to be created by other digital and performing artists for future presentations at Lake Nona Town Center.