Staff Writer
Brightline, currently the only modern intercity passenger rail service in the United States, has launched Brightline Rewards, its first loyalty program aimed at recognizing and rewarding passengers based on trips taken and dollars spent. The program is designed to appeal to both new riders and frequent travelers, with Florida residents and repeat guests representing 66% and 72% of ridership, respectively.
“Our guests have always been at the center of everything we do, and Brightline Rewards is the next step in recognizing their loyalty,” Patrick Goddard, chief executive officer of Brightline Florida, said in a press release. “This program rewards all members with valuable perks and an even more personalized travel experience. It’s not just about earning points, it’s about deepening the connection with our guests as we continue to grow.”
Launch Promotions and Program Highlights
To promote the launch, Brightline has announced a One Million Point Giveaway & Sweepstakes. Passengers who enroll in Brightline Rewards by May 30, 2025, will automatically be entered to win one of several point-based prizes, ranging from 500 to 100,000 points.
In addition, a Brightline Rewards Traveling Wall will visit each Brightline station by April 14, offering guests the chance to claim rewards hidden in envelopes, including bonus points and discounts on food and beverages.
An introductory triple-point offer is also in effect for rides booked and completed by June 3, 2025. During this period, members can earn 15 points per dollar on qualifying purchases, compared to the standard five points.
Program Details
Enrollment in Brightline Rewards is free, and passengers can join by logging into or creating a Brightline account on the Brightline app or GoBrightline.com. Points are earned on qualifying purchases such as tickets, PREMIUM upgrades, parking, and baggage.
There are no blackout dates, no minimum thresholds for redemption, and no additional fees for using points. Members will also receive early access to select sales, announcements, and events, along with other member-only offers.
Program Launch Event
The launch event was held at MiamiCentral Station and included a panel titled “Travel in the Sunshine State,” moderated by former NBC News and Today Show correspondent Kerry Sanders. Representatives from the Greater Miami Convention and Visitors Bureau, Discover the Palm Beaches, Visit Lauderdale, Visit Orlando, and Experience Kissimmee participated, offering travel updates and insights for the upcoming spring and summer seasons.
Brightline Rewards marks a new step in Brightline’s efforts to engage with riders through incentives and personalized travel options as the company continues to expand its services.
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